Our content strategy: topics, structure, priorities, future posts...

Photo by Dariusz Sankowski on Unplash

Here I describe our content strategy: the topics we write about, how we organize content, how we prioritize work, the list of published posts, and the posts we plan to write in the future.

So far, we have published about 50 posts, and we have 70+ ideas for future posts. You can jump directly to the list of posts below if you like. To understand how we organize the content and how we work, just keep reading!

I need from 5 to 50 hours to write a post, depending on the post length, the kind of content, the number of illustrations, etc. But on average, it is 20 hours per post. That is, I publish about one article a week. Hence, if I don’t take holidays, I have about 16 months of writing work already planned.

This list helps me keeping a bird-view of my writing work and our overall strategy. I share it publicly here so that you can also get a sense of what’s in my brain.

Don’t hesitate to give me your feedback about these future posts or the overall content strategy!

Two writers

We are two writers: Hsiao and Lénaïc. Lénaïc, who writes these lines, writes most of the articles, as Hsiao works full time as a postdoctorate.

So far, we haven’t planned to publish guest posts from other writers, as it happens sometimes in the blogosphere. But we have already started to ask for reviews for some of our articles, as I explain further.

Bilingual: English and French

We write all our articles in English first. One of the reasons is that it is still the main language that we use to communicate with Hsiao! Or course, English gives significant visibility to our posts, and I am very happy when I see that we are helping readers from countries that I have never visited, like India, New-Zeland, South-Africa, etc.

I translate all the articles to French, which is my native language. Apart from giving visibility to the French-speaking community, I can share everything with our friends and family in France.

Some of the articles are only in French. These are blog posts that I wrote many years ago about my travels and about spirituality. I have been observing over a few months which ones are the most appreciated, and I will start to translate the best ones in English.

We also want to translate at least part of the articles to Chinese because our friends and family are also in Taiwan. It would feel great to be able to reach and help the very large Chinese-speaking community! But it is still too hard for me to write in Chinese, and Hsiao does not have enough time to do it. So, the Chinese part of the website is not a priority yet, although we may try to translate some articles from time to time to see how it goes.

Multi-topics

We decided not to choose a niche but rather to write on many different topics that represent us and our interests.

We choose the topics that we like, on which we are experimenting, learning, practicing. From health to craft, from spirituality to gardening.

I am still in the process of writing a few core articles for each of the main topics we want to cover. This way, we can start to collect feedback from analytics and from readers directly, to see which topics seem to be the most useful. Later we may focus on them.

Hereafter are the ~15 topics we like to cover. You can click on them to see the lists of articles we planned to write.

Diversified type of content

So far, we are still writing different types of content.

I like to write long-form in-depth articles. I find that such posts that synthesize a lot of information are very valuable to help readers save time. I also like to include summary illustrations to ease understanding and memorization.

But as well as for the topics, we are listening to feedback to understand which kind of content is the most useful. So, we try long and short articles; with lots of visuals, a few, or no visuals; tutorials or reviews, etc.

Later we may diversify to video or audio contents too. But for now, we already have many parameters to adjust with the written content only!

Review process

As researchers, we both know the interest of the review process to improve the quality of scientific research papers.

Moreover, we don’t want to limit our writings to our fields of expertise. We like to write on topics that we are still learning, exploring.

That is why for some of our articles, we want to ask for reviews from people with higher expertise than ours. It would help ensure that we publish quality posts.

We also see it as an interesting way of collaborating. And, by sharing our respective audiences, it could give more visibility to the reviewed article, as well as to the reviewer.

Content structure: cornerstone articles

We try to structure our blog according to the concept of the cornerstone content. I learned this organizational system through this article from Yoast, a company that specialized in search engine optimization (SEO).

A cornerstone article is typically a long and generalist article on a given topic that links to all other posts on your blog that cover this same topic. The cornerstone article is like a table of content, and the other posts are like chapters tackling more precise aspects of the topic.

Generalist articles tend to rank low in search engines because there is more competition from all the websites also addressing general topics. In contrast, more focused posts can usually rank higher, and be found more easily, because they rank for long-tail keywords for which the competition is lower.

Hence, by organizing this way, the focused posts give credit to the cornerstone article. As it is supported by a lot of good-quality posts, the cornerstone article starts to rank higher in search engine result pages. At the same time, cornerstone articles make it is easy for readers to understand the structure of the website and navigate through it.

As cornerstone articles are the most important ones, it is logical to link to them directly from the homepage. So that readers can quickly dive into the structure of the website and find all the posts they are interested in.

In our blog, we call these cornerstone articles projects. As an example, we have a Bamboo craftings generalist cornerstone article. It is accessible from our homepage and contains links to all our more focused posts about bamboo craftings, such as the tutorial to make a smartphone bamboo speaker with simple tools.

Listening to feedback to set priorities

The core idea is, of course, to focus on writing helpful content. So, we need first, to write content; second, to listen to feedback; and third, to focus on the most useful content according to feedback.

First, we have started publishing a few articles for each of the topics that we want to cover. We try to propose different kinds of content, to obtain a diversity of topics and contents. In this step, we are trying to be creative, to diversify, to brainstorm.

Second, we have started to listen to feedback. Feedback can come from comments, emails, or analytics — I look mainly at pageviews and time on page to identify the most appreciated articles. As we also started a newsletter, I tried to ask for our subscribers’ feedback directly in the newsletter. In this step, we confront our writings to the world.

Third, we can try to focus on the most useful content. This is the selective part, when we trim, reduce, focus. So far, it is still too early for us to understand which topics and content work best. So we are still working on the first two steps: writing and listening! I hope that by September 2021, with about 10000 visitors per month, we will have a clearer idea about the topics and contents most appreciated.

In parallel, I also start translating in English the French articles that showed most popular over the last months.

In the list of posts below, I indicate where we are specifically “listening to feedbacks” right now.

Full list of published posts and ideas

Here is the list of all published posts, along with ideas for future posts.

The ideas for future posts are very likely to evolve. We haven’t checked yet whether or not there is already good quality online content that covers these ideas. Nor did we do keyword research for these future ideas. It is just the rough list of posts we want to write about.

Sometimes a post belongs to several topics. But to avoid redundancy, we just show it in one topic, arbitrarily.

If there are ideas of post that you find interesting and you would like us to prioritize, please let us know in the comments below or by writing to us directly!


Health and chronic inflammation   ( idea | draft | published )

  • The techniques I tried for eczema, asthma, allergies   ( idea | draft | published )
  • The total cost of the techniques I tried   ( idea | draft | published )
  • Chronic inflammation: a lifestyle problem   ( idea | draft | published )
  • Decision tree to help heal chronic inflammation   ( idea | draft | published )
  • Osteopathy to cure eczema, asthma, allergies   ( idea | draft | published )
  • Elimination diet to cure chronic inflammation   ( idea | draft | published )
    • Comparison of elimination diets   ( idea | draft | published )
  • The NAET method to cure allergies   ( idea | draft | published )
    • My experience of NAET treatment   ( idea | draft | published )
    • List of my allergies eliminated with NAET   ( idea | draft | published )

Digestive system   ( idea | draft | published )

Some anatomical visual summaries   ( idea | draft | published )

  • Length of the digestive tract   ( idea | draft | published )
  • The surface area of the digestive tract   ( idea | draft | published | listening to feedbacks… )
  • Structure of villi and microvilli   ( idea | draft | published | listening to feedbacks… )

Some functional visual summaries   ( idea | draft | published )

  • Food transit time   ( idea | draft | published | listening to feedbacks… )
  • The microbiota   ( idea | draft | published | listening to feedbacks… )
  • Links between the belly and mood   ( idea | draft | published | listening to feedbacks… )

The digestion process   ( idea | draft | published )

  • Protein digestion step by step   ( idea | draft | published )
  • Carbohydrates digestion   ( idea | draft | published | listening to feedbacks… )
  • Lipids digestion   ( idea | draft | published | listening to feedbacks… )
  • Stress and digestion   ( idea | draft | published | listening to feedbacks… )
  • Food intolerances   ( idea | draft | published | listening to feedbacks… )
  • Health and fermented food   ( idea | draft | published | listening to feedbacks… )

Healthy eating: nutrition & recipes   ( idea | draft | published )

  • Simple and visual nutrition tools   ( idea | draft | published )
  • Chinese medicine food chart   ( idea | draft | published )
  • Healthy and simple recipes   ( idea | draft | published )
  • Cooking improvisation & creative cooking   ( idea | draft | published )
  • Grain-free recipes with cassava flour   ( idea | draft | published )


Fermentation   ( idea | draft | published )

  • Choosing the fermentation container   ( idea | draft | published | listening to feedbacks for improvement… )

One-ingredient food fermentations   ( idea | draft | published )

  • Okara tempeh   ( idea | draft | published )
  • Chickpea tempeh   ( idea | draft | published )
  • Lacto-fermented daikon radish   ( idea | draft | published )
  • Tempoyak (fermented durian)   ( idea | draft | published )
  • Cooked sweet potato puree   ( idea | draft | published )
  • Failed experiments   ( idea | draft | published )

Rooftop urban gardening   ( idea | draft | published )

  • How we grow a tiny garden with very simple techniques   ( idea | draft | published )
  • The building of the bamboo structure   ( idea | draft | published )
  • List of plants that we grow   ( idea | draft | published )
  • List of wild plants   ( idea | draft | published )
  • Production experiment: log of our harvests   ( idea | draft | published )
  • Ecological experiment: plant and insect diversity   ( idea | draft | published )
  • Air pollution and urban gardening   ( idea | draft | published )

Crafts & DIY

  • Making a foldable wooden small table   ( idea | draft | published )
  • Growing biomaterial with rhizopus oligosporus   ( idea | draft | published )
  • Growing biomaterial with kombucha scooby   ( idea | draft | published )

Bamboo craft with simple tools   ( idea | draft | published )

A simple method to design custom furniture   ( idea | draft | published )

Techniques and tools   ( idea | draft | published )

  • Sawing   ( idea | draft | published )
  • Splitting   ( idea | draft | published | listening to feedbacks… )
  • Drilling   ( idea | draft | published | listening to feedbacks… )
  • Sanding & Shaving   ( idea | draft | published | listening to feedbacks… )
  • Joining   ( idea | draft | published | listening to feedbacks… )

Tutorials

  • Trivet   ( idea | draft | published )
  • Underwear dryer   ( idea | draft | published )
  • Bamboo speaker   ( idea | draft | published )
  • Large shelf   ( idea | draft | published )

Prototypes and ideas

  • Arc lamp   ( idea | draft | published )
  • Smartphone tripod   ( idea | draft | published )
  • Window farm   ( idea | draft | published )

Experiments

  • Length and thickness of bamboo   ( idea | draft | published )

Spirituality ( idea | draft | published in French | listening to feedbacks before English translation… )

  • Être spirituel, qu’est-ce que ça veut dire ?   ( idea | draft | published in French )
  • What is the difference between love and attachment?   ( idea | draft | published )
  • What is unconditional love? A fun definition, yet rigorous…   ( idea | draft | published )
  • Les principes masculin et féminin : qu’est-ce que c’est ?   ( idea | draft | published in French )
  • Investigations méditatives   ( idea | draft | published in French )
  • Méditation vipassana. 10 jours sans 1 mot   ( idea | draft | published in French )
  • Le principe du non-agir   ( idea | draft | published )
  • Que se passe-t-il lorsque l’on meurt ?   ( idea | draft | published in French )
  • L’absolu, la réalité ultime, l’unité   ( idea | draft | published )
  • Déambulations angéliques   ( idea | draft | published in French )

Sensitivity, psychology, happiness ( idea | draft | published )

  • Être sensible, c’est être fragile et puissant à la fois   ( idea | draft | published in French )
  • Qu’est-ce que la prise de conscience ?   ( idea | draft | published in French )
  • La dynamique de mon bien-être. Récit d’une analyse   ( idea | draft | published in French )
  • La pleine conscience pour dissoudre les émotions   ( idea | draft | published in French )

Tai chi

  • The essence of tai chi   ( idea | draft | published | listening to feedbacks… )
  • others to come…

Travelogues   ( idea | draft | published | listening to feedbacks before republishing… )

Ukraine 2009 (several articles)   ( idea | written in French | published | listening to feedbacks before republishing… )

Kenya 2007 (several articles)   ( idea | written in French | published | listening to feedbacks before republishing more… )

  • 25 juil. - Mes premières impressions sur le trajet Nairobi-Mombasa   ( idea | draft | published in French )
  • 29 juil. - Ma première sortie à Diani Beach   ( idea | draft | published in French )
  • 2 août - Conduire au Kenya. Une description amusée   ( idea | draft | published in French )
  • 4 août - Diani Beach : deux mondes parallèles   ( idea | draft | published in French )
  • 6 août - Déterminer l’heure d’ouverture des fleurs de niébé   ( idea | draft | published in French )
  • 15 août - Recette de l’ugali kenyan au poulet   ( idea | draft | published in French )
  • 17 août - L’influence occidentale chez les massaïs au Kenya   ( idea | draft | published in French )
  • 2 sept. - La distorsion des relations entre Blancs et Noirs
  • 5 sept. - Les citadins kenyans. Un cliché humoristique   ( idea | draft | published in French )
  • 8 sept. - La diversité ethnique sur la côte kenyane   ( idea | draft | published in French )
  • 16 sept. - Le dilemme des peuples traditionnels face à la mondialisation   ( idea | draft | published in French )
  • 16 sept. - Les inégalités Blancs-Noirs encore bien présentes   ( idea | draft | published in French )
  • 29 sept. - Interactions fleurs-insectes. L’exemple épique d’une fleur de niébé   ( idea | draft | published in French )
  • 30 sept. - Une vie dangeureuse à Diani-Beach   ( idea | draft | published in French )
  • 1er oct. - Pouvoir d’achat et salaires au Kenya. Année 2007   ( idea | draft | published in French )

Chinese learning

  • Online tools for traditional Chinese self-learning   ( idea | draft | published )
  • Visualizing the real shape of Chinese tones   ( idea | draft | published )
  • Chinese tones self-learning method for beginners   ( idea | draft | published )

Elegant Experiments’ making-of   ( idea | draft | published )

Metrics, indicators, experiments

  • Metrics and indicators of Elegant Experiments   ( idea | draft | published )
  • Sales, costs, profits of Elegant Experiments   ( idea | draft | published )

Strategy and processes

  • Content strategy and list of posts   ( idea | draft | published )
  • List of tools that we use to run the blog   ( idea | draft | published )

R scripts for custom automations

  • Visualize your website structure and analytics as a network   ( idea | draft | published )

Blogging resources

  • List of ways to earn money with a blog   ( idea | draft | published )
  • List of visitors acquisition ways   ( idea | draft | published )
  • Analysis of successful people’s strategy   ( idea | draft | published )
  • How to assess the quality of blog posts through analytics   ( idea | draft | published )

Internet privacy   ( idea | draft | published )

  • Internet privacy visual summary   ( idea | draft | published )
  • Simple tools for internet privacy   ( idea | draft | published )
  • Our privacy practices for Elegant Experiments   ( idea | draft | published )

Visual book reviews and book summaries   ( idea | draft | published )

  • Deep Work, by Cal Newport   ( idea | draft | published )
  • Farmacology, by Daphne Miller   ( idea | draft | published )